ANNEMIEKE HART

SERIOUSLY INSPIRING PEOPLE REVEAL THEIR BEST KEPT FASHION & BEAUTY RELATED FAMILY SECRETS

Annemieke Hart is one of those people who's as warm and kind as she is graceful and smart. As the PR representative of Louis Vuitton in The Netherlands, founder of her very own PR agency, and former editor-in-chief of L'Officiel, we've crossed paths many times. So if you're as curious as we were to find out her best kept fashion and beauty secrets, including an inherited love of all-natural everything, an unfortunate hair incident that traumatised her for life, and a very surprising trick with coconut oil, just read along!

 

 

ON HER MOTHER'S PERCEPTION OF BEAUTY

My mother taught me that real beauty comes from inside, and that less is more. I remember being super upset because - contrary to the girls at my school - I wasn't allowed to pierce my ears or wear make-up other than see-through lip gloss, but now that I have a little girl myself I actually do the exact same thing. Other than that, she showed me the importance of using high-quality products that are good for you. When I was about 15, she took me to the department store De Bijenkorf to pick out my first powder blush and day cream. It was from Clarins, a great brand that works with lots of natural ingredients. This focus was also reflected in our eating habits, as my mother definitely taught us that sugar wasn't healthy: my after-school snack usually consisted of green tea and a biscuit - that was it!

 

ON HER BIGGEST TEENAGE BEAUTY FAIL

I've always had very long thick blonde hair. At some point, my cool and funky hair dresser advised me to cut it into a bob and shave a part in the back, that would be shown whenever I made a pony tail. I totally went through with it, but the shaved part was a nightmare of course! Not cool at all. :) After that, I've never cut my hair again, and I very much doubt that I ever will again. I'm super traumatised! 

 

ON PREMIUM SKINCARE AND EXTRA WHITE TEETH

My mother is a natural redhead, and she really doesn't need a lot of make-up. She only uses mascara, a little concealer and blush, does yoga every week, and she's got a very positive mindset. I firmly believe that all of these things are visible on the outside, so I try to do the same. We also share an obsession of the La Mer skincare, it's amazing for our skin! We've both been using it for years and can't live without it. My mother also taught me to rinse my mouth with coconut oil to whiten my teeth en cleanse my body. And she always put little lavender bags under my pillow (she actually still does this!), to ensure a good sleeping pattern: super important to look your best, of course. :)

 

 

ON SEASONAL SIGNATURE SCENTS

I love sensual and strong fragrances, such as the new Matière Noire perfume by Louis Vuitton. During Summer (and sometimes during Winter too!) I use Jil Sander Sun as a base and mix it with some of my other faves, such as Diptyque Eau des Sens.

 

ON AVOIDING SUNLIGHT, AND CREATING YOUR OWN STYLE

I'm religious about not exposing my face to direct sunlight, because it's so bad for your skin! I always wear a big sun hat and/or apply SPF 50+ when I go to the beach. :) As for fashion, I try to stay true to my own style, no matter the trends. Both my mother and I are a big fan of all-natural high-quality fabrics such as cashmere. We have this tradition of hunting for the most beautiful cashmere sweaters whenever we visit my brother in London. And we're such nerds about it, because we have special bags to put them in, so that they are very well preserved. During Winter, I basically live in cashmere sweaters and cardigans, paired with denim or black pants, and a long coat.

 

ON HER FAVOURITE WINTER-Y FAMILY RECIPE

As soon as Winter is coming we all get a huge craving for my grandmother's 'stoofvlees', a hearty and meat-y dish with red wine and laurel, that is served with red cabbage and potatoes. My mother inherited the recipe, and now I make it for my husband and little girl too. Everybody loves it, and we really associate it with family time.

 

Thanks so much, Annemieke! What a sweet family you have!

Pictures courtesy of Annemieke Hart

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