About

Sofie Valkiers, the founder and author of FASHIONATA, lives in the Belgian fashion capital of Antwerp with her boyfriend Marcio, their little boy Gabriel (born in May 2017), and big grey cat Bobke. After studying business management & marketing, and contemplating a career in cooking, in 2009 Sofie decided to create a platform to express her personal style and offer a sneak peek into her eclectic world. Today, still true to its core values, FASHIONATA has become a place to turn to for any kind of inspiration; a happy place, where all the good things in life - fashion, beauty, travel, interior design, and a whole lotta love - are visualised at their very best.

Through (online) appearances in some of the most prominent fashion media out there, including Vogue, Elle, Harper's Bazaar, W, The New York Times, Man Repeller, Coveteur, and WhoWhatWear, countless international collaborations, her best selling style guides Little Black Book and Mood of the Day, and the launch of her own lifestyle line SANUI, Sofie continues to share her colourful vision to obtain a healthy & balanced everyday life. 

Q&A

favorite indulgence chocolate, like a true Belgian
has far too many nail polishes!
memorable Instagram moment          the selfie with my personal hero Diane von Furstenberg
no. 1 beauty tip invest in good food, as this will really show on the outside; and a good concealer is a life saver
fashion credo take the time to find out what works for your body type, and don't be afraid to wear colour
pet peeve fashion uniforms; I much rather mix it up!
fave vacay destination Brazil
travel essentials my notebook, a good face mist, and SANUI candles
best moment of the week kicking it back at home with my little boy, clumsy cat and boyfriend on a Friday eve
proudest of following my intuition for every business decision I've ever made
best advice stay true to yourself and keep things real - forever and always

 

Thanks so much for stopping by! - xo Sofie

FAQ

I’m so happy you’re interested in the origins and growth of FASHIONATA! Here’s a list of the most common questions I get:

WHAT BREED IS YOUR CAT?

Bobke is a male British Shorthair. I got him 5 years ago from the most amazing lady, who raised him to be the sweetest and healthiest cat you’ll ever meet. He has this adorable habit of following me around the house, waking me up every morning, and rolling on his back for you to pet his belly. Whenever we’re abroad, someone comes over to our home to be with him and take care of him (and send us little videos of his activities – sleeping and eating :)).

WHO IS YOUR HAIRDRESSER?

I've been going to L'Atelier Geraud in my hometown Antwerp for years, as I'm very picky about my hair colour (I prefer a fresh champagne blonde over a golden tone). I actually have very thin unruly hair, but they get in right every time.

HOW DO YOU CARE FOR YOUR HAIR?

I frequently try out new products, but I've been using Shu Uemura's Cleansing Oil shampoo and Ultimate Remedy Mask for a while now, and they work wonders for fragile colour treated hair. Another amazing product I often use is Kérastase Ciment Thermique, that protects my hair from heat styling.

WHEN AND HOW DID YOU START UP FASHIONATA?

I started with FASHIONATA in 2009, because I felt a little bit lost in life. I had always thought I wanted to be a professional chef, but after a tiring and eye-opening experience in the restaurant business, I suddenly wasn’t so sure this was the right path for me. So my boyfriend Marcio, who had his own software company and knew about my passion for fashion, suggested I started blogging.

WHAT DID YOU STUDY IN COLLEGE?

Just like my papa, I studied marketing in college, while taking cooking classes in the evening. Both still come in handy in my everyday life, so I’m definitely happy with those choices.

WHAT DO YOU DO FOR A LIVING?

I work for FASHIONATA full-time, together with my boyfriend Marcio and our colleague Astrid, who joined us in 2016. We generate revenues through selective collaborations (on the website, Instagram, and Snapchat), my columns in various media, style guide Little Black Book, and lifestyle line SANUI. We’ve chosen not to display any advertisements on FASHIONATA, as we find that it disrupts the feel and aesthetic appearance of the site.

CAN YOU GIVE ME SOME TIPS ON HOW TO START A SUCCESSFUL BLOG?

Sure! First and foremost, it’s crucial that you love what you do, and that you take it seriously. Be dedicated and post regularly – even if you feel like no one is reading your posts. Which leads me to my next tip: be patient. It’s totally normal that you’ll have very little response for a fairly long time; don’t be afraid to stick to your beliefs and try to continue following your dreams. The rest will follow.

WHAT’S YOUR VISION CONCERNING COLLABORATING WITH BRANDS?

I’m VERY selective when it comes to collaborations, as the brands I work with have to be a complete fit and totally reflect what FASHIONATA stands for. While I’m always humbled by requests to collaborate, I effectively decline about 90% of the offers I get. As such, I can totally guarantee that we exclusively feature brands on FASHIONATA that we find truly inspiring and believe to be good for you.

WHAT’S IT LIKE TO WORK FULL-TIME WITH YOUR BOYFRIEND?

Marcio was a part of FASHIONATA from the very beginning, and his full-time engagement happened very gradually. We never had a talk about who would take care of what; it just came organically. He takes most of the pictures that appear on FASHIONATA and handles the business side, as he’s just impossible to say no to. :) The biggest challenge is to seperate work from life, which we actually don’t manage to do at all; so I guess it’s a really good thing we both totally love our work. :) In the end, he really is my best friend, and I find it a privilege to have him as my sidekick.  

CAN I USE YOUR PICTURES ON MY SITE?

Of course! Just make sure to link back to FASHIONATA as all my pictures are copyrighted.

Quotes

Sofie Valkiers Elle China
ELLE CHINA
Sofie Valkies Who What Wear
WHO WHAT WEAR
Sofie Valkiers Refinery29
REFINERY29
HARPER'S BAZAAR US
ELLE US
  • "one of the
  • STRONG WOMEN
  • around us"
  • The Zoe Report
  • February 2017
VOGUE ITALIA
ELLE US
VOGUE PARIS
NY TIMES FASHION
  • "ÜBER-blogger
  • and MAJOR
  • INFLUENCER"
  • Who What Wear
  • January 2017
COVETEUR
THE SARTORIALIST
  • "Valkiers
  • is TRULY
  • EFFORTLESS"
  • Coveteur
  • October 2016
ELLE US
VOGUE PARIS
HARPER'S BAZAAR US
NY TIMES FASHION
  • "one of the world's
  • MOST STYLISH
  • JET-SETTERS"
  • Net-a-Porter
  • June 2016
ELLE US
VOGUE PARIS
  • "a FORCE
  • in DIGITAL
  • FASHION"
  • The NY Times Fashion
  • February 2016
HARPER'S BAZAAR US
NY TIMES FASHION
VOGUE UK
HARPER'S BAZAAR US
  • "one of the BEST
  • STYLE BLOGGERS
  • on the web"
  • Harper's Bazaar
  • December 2014
ELLE US
NY TIMES FASHION
VOGUE PARIS
ELLE US
COVETEUR