Last week when I was in Seoul, I attended the incredible Espirit Dior exhibition at the Dongdaemun Design Plaza, a completely immersive experience into the Christian Dior universe.
Each room had a different theme, such as sketches, historical documents, fragrance and accessories, and contemporary Korean artists including Dongyoo Kim, Lee Bul and Seonghi Bahk had created installations, art pieces or sets to accompany the exhibits and provide their own interpretation of Dior. One of the most memorable pieces was that by Do Ho Suh – 30 Avenue Montaigne, the home of Dior Couture, recreated in beautiful organza with every brick in place, with the famous ‘New Look’ bar jacket outfit visible through the front door. The craftsmanship of this piece was really remarkable and echoed the painstaking process of Couture. My favourite room was the one influenced by Versailles and Marie Antoinette as it showed the roots of the brand and how it evolved. I think learning about the heritage of a brand really makes me see it in a different light as I could see how Raf Simons has taken original elements from the unique archive pieces and translated them for today’s women with a modern and fresh edge. The exhibition was very futuristic, which served to prove Christian Dior’s innate sense for timeless design – fusing classic and modern elements showed that although the brand is steeped in heritage, Dior has a firm place in the present.
This was also demonstrated by the incredible new flagship in Seoul, the largest Dior boutique in Asia. Designed by Christian de Portzamparc with interiors by Peter Marino, the impressive store resembles a blossoming rose or the curves of a gown, with white petal-like facades enveloping the structure. It’s so cool, it’s really quite overwhelming to enter such a beautiful building as you feel as though you are walking into a different world! XO Sofie